I've noticed that these cafés use the slogan 'The best espresso this side of Milan".
For this to be true, the espresso that they serve would have to get progressively better, the further that the café serving it is from Milan.
Ergo, if it is true, the best espresso in the world must be served in the Caffè Nero which is furthest from Milan, i.e. somewhere in the South Pacific.
A grim document
2 hours ago
8 comments:
The best I've had in my life was not so much the South Pacific but Indonesia. Home of Java.
It's truly addicting and delish.
CW, that's close enough. But was it a Caffè Nero?
Nice try for an investigative holiday in Hawaii, but the website suggests that the furthest branch from Milan is in Truro.
Still worth going. Take the children to the Minack Theatre in the summer; I've promised myself a trip there.
It is in Porthcurno, Penzance, about an hour on from Truro
Minack Theatre - webcams
WOAR, excellent research!
So, really, the shops in London should say "The best espresso this side of Milan, but it's not as good as in Woking" and in Woking they have the caveat "... but not as good as in Southhampton" and so on.
'Spose. I've never been that taken with a strap-line which implicitly conceeds that it doesn't know if coffee is any better on the eastern side of the Milan meridian and suggests you limit your seaches accordingly.
I've not been to Venice and that's east of Milan. You would have to ask Tuscan Tony if it can give Woking a run for its money.
Also, I can't see anything but trouble at the annual company knees-up if the Islington branch is running with the slogan: 'Think yourself lucky you aren't in Ipswich'. Even if it's true.
Er... I don't see how this is true. Maybe I'm missing something?
Suppose we have a room with ten people in it and we draw a line down the middle with five people either side. We might then say that John Smith, on the left side of the line, is the smartest/strongest/fastest/whatever person this side of the line.
He might be the smartest person in the room, or he might only be the smartest person that side of the line. The smartest person on the right hand side might the smartest person in the room, or perhaps John Smith is smarter. He might be closest to the line whilst the stupidest is furthest away or vice versa, or he might be somewhere in the middle.
SC, apart from Milan (which we shall assume has the best espresso in the world) the slogan assumes that the espresso in Germany is better than the espresso in Austria, because if the espresso in Germany is the best on that side of Milan, it must be better than in Austria. And so on. So the further away you go, the better the espresso gets.
And as it happens, the world is round, so if there were a CN in Indonesia, that is probably the best espresso in the world (apart from Milan) because it is by definition better than any espresso that you can buy anywhere between Milan and Indonesia.
No, no, no. The quote (from Tatler, it's not just a slogan) isn't suggesting that Milan or Germany has the best espresso in the world. The point is that Milan is in the far north-west of Italy so most major Italian cities (and we are assuming that Italy has the best espresso) are to the other side of Milan.
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